This Is Marketing: You Can’t Be Seen Until You Learn to See
Instead of chasing mass appeal, Godin shows why the key to marketing is finding and serving your smallest viable audience. This book reframes marketing as the act of building trust and creating meaningful change, not shouting louder than everyone else. It’s a practical manifesto for anyone who wants to matter to the people who matter most.
Crossing the Chasm: Marketing and Selling Technology Projects to Mainstream Customers
A classic for entrepreneurs and marketers, this book explains why so many innovative products stall before reaching the mainstream. Moore provides a framework for bridging the gap between visionary early adopters and pragmatic buyers. It’s essential reading for anyone bringing disruptive ideas to market.
Traffic Secrets: The Underground Playbook for Filling Your Websites and Funnels with Your Dream Customers
Brunson lays out a blueprint for driving the right kind of traffic—your dream customers—straight to your website or funnel. With proven tactics drawn from years of digital marketing, he shows how to build audiences you own instead of relying on borrowed platforms. The result is a step-by-step plan to grow an online business predictably and sustainably.
This I Know: Marketing Lessons from Under the Influence
Drawing from decades in advertising and his hit CBC show Under the Influence, O’Reilly shares practical, entertaining lessons on what truly makes marketing work. Through stories and examples, he demystifies how to connect with customers in ways that stick. This is marketing wisdom served with wit, insight, and plenty of Canadian charm.
This Is Strategy: Make Better Plans (Create a Strategy to Elevate Your Career, Community & Life)
In his trademark style, Godin shows that strategy isn’t about grand declarations but clear choices that align action with purpose. The book helps readers design strategies that are simple, actionable, and deeply human. It’s a toolkit for anyone who wants to elevate their work, career, or community with intentional direction.
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Marlin Adhikary 